The Evolving Role of CMOs in Product-Led Growth

Understanding How PLG is Reshaping Marketing Leadership

The lines between CMO, CGO, and CPO roles are blurring as companies embrace Product-Led Growth. How are marketing leaders navigating this transformation?

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Why This Research Matters

Product-Led Growth is revolutionizing how SaaS companies approach growth, creating new challenges and opportunities for marketing leadership.

This comprehensive study aims to uncover:

01

How is PLG transforming the CMO role

02

Key strategies driving success at PLG companies

03

Evolution of marketing team structures

04

Critical metrics and tools in the PLG era

05

Emerging challenges and solutions

Who Should Participate

This survey is specifically designed for:

Chief Marketing Officers
VP of Marketing
Head of Marketing
Marketing Directors at companies implementing or transitioning to PLG

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What's In It For You?

As a participant, you'll receive:

Early access to the complete research findings
Insights on how other CMOs are tackling PLG challenges
Benchmarking data to compare your approach with industry peers
A comprehensive report on the evolving CMO role in PLG companies

Time commitment:

The survey takes approximately 7 minutes to complete.

Your Privacy Matters

All responses are confidential. Results will be shared in aggregate form only.

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About the Research

This study is conducted by Fernando Trueba, a growth marketing veteran with over two decades of experience scaling tech companies. Through True Growth, Fernando has the fastest growing startups in Latin America implement successful PLG strategies and shares insights via The Growth Pulse newsletter.

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