Your instructor is Fernando Trueba, a growth marketing veteran with over two decades of experience scaling tech companies through Product Led Growth strategies. As CMO at Rev and Favor Delivery, he led transformative growth initiatives and digital transformation programs.

At eBay, he spearheaded Latin American expansion, before founding True Growth, where he helps fast-growing startups implement successful PLG strategies. He currently serves on Redwood Ventures' investment committee and advises high-growth startups like Jüsto and Parco.

Fernando shares his insights and practical PLG strategies through The Growth Pulse newsletter, helping companies navigate their growth journey.